GradRoulette Micro-Site

 

Grad Roulette was a project developed for Carnegie Mellon University’s H. John Heinz III College. As a way of celebrating commencement, graduating students were invited to record brief videos of themselves answering random questions submitted by Heinz College faculty, staff and fellow classmates. Website users spin a virtual roulette wheel and land on a random graduate. Social media elements are deeply integrated throughout the site.

PROJECT: Micro-Site
CLIENT: H. John Heinz III College, Carnegie Mellon University
SCOPE: Concept, Writing, Social Media Integration, Media + PR